free people movement decoupage endcap
Handmade decoupage endcap in Dick’s Sporting Goods
House of Sport in Ross Park Mall.
PROCESS PHOTOS
This endcap was built on 3 large fabricated canvases. The photos below show the process of laying out the book paper, utilizing Modge Lodge to adhere to the canvas, and setting it up in the store environment.
A stencil was used to paint on the logo. Afterwards, I hand painted on a white outline to help the logo pop. Flowers were arranged onto the endcap to tie in Free People’s brand look and feel.